I joined a group of design students aiming to interview business owners across the UK to learn about their practise, offering some insight into how their business thrives and sustains itself. To do this, we decided to create an attractive brand for our group that would make these business owners take the time to be interviewed by us.
We started out by probing our group’s identity to discover both who we were as a group and the identity we wanted to promote towards business owners. We wanted to present ourselves as fun, casual yet professional and with a slick continuity to our brand. As I was in charge of sorting out our brand, I began brainstorming symbols and names in relation to the themes of conversation, interviews and the exchange of knowledge.
The name we all agreed on was “Impart”, which is a verb meaning to bestow information upon someone, which was the interaction we wanted to happen between us and the companies that we interviewed. For our imagery, I initially thought of people talking, speech bubbles, and a lightbulb. We chose to develop my light-bulb idea due to its clear symbolism of having an idea, and the connotations of it being bright and bold.I developed the lightbulb further, and with this created a refined visual with bold colours that could be used in various forms on social media. With our social media, we sent out tweets, emails and phone calls in order to secure an interview with a company. Despite this, our efforts did not prevail, and whilst we received some feedback from companies, all were too busy to meet with us before the deadline.
It was then that our group decided to up our game – we needed a physical item that we could send to selected companies to truly capture their attention. We assessed what we were good at as Product Designers – skills included laser-cutting, 3D printing, Arduino coding, graphics, model making and a whole host of workshop skills. I suggested sending our chosen companies a 3D printed lightbulb with a message inside. The choice was logical; each model would only take a day to make, it was a standardised object for all companies, and most importantly it fitted in with the branding and identity associated with Impart.
We sent out one bulb, which generated a response after a fortnight of being sent. The deadline had unfortunately passed at this point, however we managed to contact a company based in Hebden Bridge named Radius Creative, and as a group we travelled down to meet the owner, Mike. The experience was both insightful and enjoyable, and we learned about business both as a group and through our external experiences meeting with Mike.